Make more money from Google AdSense Third-Party Ads

Google has opened the doors to earn more money through the placement of Third-Party Ads expanding their advertising inventory and the potential to earn more from those ads.

This will empower advertisers to work with approved third parties to serve and track display ads, including rich media ads, across the Google content network through AdWords, giving them more options, flexibility and control over their campaigns.

Google now has a process to review third-party ads to make sure they comply with the company's format and content policies. For Google and its AdSense publishers, this means a larger advertising inventory and the potential to earn more money through the placement of those ads. For advertisers, this means that ad campaigns can be managed using a consistent software application, whether it's provided by Google or another ad serving company.

Because third-party ads could include malicious content, Google is requiring ad providers to be certified in order to serve ads on its network.

The following companies have been certified so far: 1) Advertiser ad servers: DoubleClick (DFA) and Mediaplex; 2) Rich media agencies: DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, PointRoll, and Unicast; 3) Research firms: Dynamic Logic, IAG Research, InsightExpress, and Factor TG.

What's not there? Atlas & Yahoo Ads (Yahoo! Publisher Network)

Atlas is owned by Microsoft (NSDQ: MSFT). I'm sure it was just a technical error.