AdBrite’s Open Targeting Exchange is the internet’s first open exchange for ad targeting technologies. OTX delivers superior yield and advertiser effectiveness by tapping into multiple third-party targeting providers.
To summarize all hundreds of thousands of ads are matched to one billion page-views each day by targeting on Geographic, Behavioral, Contextual, Demographic Platforms and then re-targeting them.
The market is moving so quickly that it's hard to believe what worked yesterday will still work well tomorrow. With OTX, AdBrite makes the single-algorithm model obsolete and creates a new, competitive marketplace for targeting technologies. I say, may the best algorithm win!
OTX launches with two initial partners, Lucid Media (formerly Entrieva) and Personifi, who provide contextual matching algorithms for text ads.
AdBrite is currently reviewing applications from over a dozen additional partners, and will be expanding the program to graphical ads and other formats in the coming months. By the end of the year, AdBrite expects to have dozens of technology algorithms competing to generate the most effective results for AdBrite publishers and advertisers.
Interested partners can learn more at http://www.adbrite.com/otx, and apply via email at otxpartner@adbrite.com.
Thursday, May 15, 2008
Make money with Open Targeting Exchange from AdBrite
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