Best practices for AdSense for feeds

Feeds represent an exciting new way for publishers to distribute their content to users. By placing relevant, useful ads in feeds through the AdSense for feeds program, publishers will now be able to receive payment for their original content when it is distributed in a feed. Below is the set of best practices for publishers participating in AdSense for feeds.

Syndicate the full text of your articles. The more content that is available in a site's feed, the better the user experience, and the more likely people are to subscribe your feed. If you can't put the full text of your articles in your feed, then in addition to the headline of each article, include as informative a snippet as possible of the article's text.

Don't include more than one ad unit per article. Feeds represent an uncluttered, highly targeted medium, and these characteristics should be preserved to maintain and grow an audience. The AdSense for feeds ad format has been designed to be very streamlined to ensure that users are not overwhelmed with advertising.

Place the ad unit at the end of articles. The content of an article is what users are most interested in, and that should be placed first. Then they can read the ad with more context.

Include terms and conditions on the use of your feeds. Just as you have rights associated with the original content you create on your website, so do you have rights associated with your feed content. If you have concerns about those rights, specify the exact terms and conditions for the use of your feeds somewhere on your site.