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Monday, May 19, 2008

AdBrite rocks with Live Nation

AdBrite rocks with Live NationThe AdBrite team announced it has joined hands with Live Nation - the world’s largest live music company - in announcing Live Nation eFan Finder, an exciting new service that leverages AdBrite’s technology and brings lots of new concert promotion advertising to the AdBrite marketplace.

Concerts for Dave Matthews Band, Jonas Brothers, George Michael, John Mayer, Kid Rock, Snoop Dogg, Rush, Motley Crue, Journey, and more are already being promoted in the AdBrite marketplace. Look for them on your site soon!

The service will track thousands of shows it produces and markets all over North America each year. While more than a third of concert-goers learn about shows online, only a tiny fraction of the concert industry’s ad budget is spent online. Live Nation eFan Finder is a completely new service that takes campaign performance tracking to a new level.

Live Nation eFan Finder takes this a step further by answering a key question that we often get asked – ‘where are my ads running, and how are they performing?’ Now AdBrite has a custom system that allows Live Nation to administer the campaigns centrally, but allows local band agents, managers and promoters (and even artists) to see detailed reporting on the on-line promotion that Live Nation does on their behalf.

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