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Friday, October 17, 2008

AdSense Ads Optimized for Chrome

I had noticed on Chrome broswer, Google now takes into account the “landing page” that the ad links to, and, for example, gives low grades to pages whose sole purpose is to show more ads. Google might just be testing these, but these efforts are starting to get noticed. Instead of a regular text ad, Google served up the search box at left, inviting people to search for specific ads. In effect, Google is saying, “We are not 100% sure what ads you’d like to see, so why don’t you just tell us?” An ad-only search box is a departure from Google’s past policy of showing the most relevant results, with ads on the side. Although it is clearly labeled, some people might still confuse the AdSense search box with a regular Web search box. Others might find it more helpful than the regular text ad links.

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