How to increase your eCPM rates

If your website has adopted technology like AJAX or Flash then Pageless Tracking in Google Web Optimizer may help you. Internet marketers rely heavily on CPM metrics to structure advertising campaigns. Normal web analytic reports may not show all user activity on websites powered by heavy AJAX or Flash technology. When impressions & pageviews are no longer indicative of user interactivity, advertising rates can be misleading to both the advertiser and publisher. Only accurate tracking that include non-pageview activity and time-spent- on-site will help determine more fair CPM rates in future advertising deals. Being able to track pageless activity may help increase your CPM rates in future advertising deals. This new feature in Google Web Optimizer will surely help publishers increase their CPM (cost per thousand impressions) rates.