The Kindle book Raising Angel Finance (140 pages) assists entrepreneur’s with high growth ventures to capitalise on their potential.
However, Angel Investors and VC Funds have their own methods of working and their own specific objectives. Unless the entrepreneur can present the venture investment proposal in their terms and in a form which meets the investor’s objectives, the funding request will be unsuccessful.
This book sets out how Angel and VC funding processes work, the criteria used to select investments and the processes used to manage those investee firms through to a harvesting event for the investors. This book assists the entrepreneur to prepare their business so that it is a compelling investment opportunity.
Angel and Venture Capital finance has been successfully used by numerous entrepreneurs to develop their ventures and, as a result, create significant wealth for themselves
However, the sector is poorly understood by entrepreneurs and business advisors. What they fail to fully appreciate is that the objectives of the Angel investors and VC funds are rarely the same as the entrepreneur seeking private equity finance. It is only when the entrepreneur understands that he or she has to tailor the venture to meet the requirements of the investor and not the other way around that the parties have a real chance of working together.
Private Equity and Venture Capital firms are in the business of generating a high rate of return for their investors, not in creating or building businesses.
The objective of this book is to show the entrepreneur how they can create a business which assists the Angel Investor to achieve their objectives. In doing so, there is a high probability of raising finance.
Angel finance is not for everyone no matter how profitable the venture might be. These investors are not in the business of solving an entrepreneur's need for funding albeit that may be the outcome. They are simply there to achieve a high rate of return for themselves. The entrepreneur who understands this and builds a proposal to meet that objective, should be much more successful in gaining venture finance.
The book has 11 chapters:
1. A wealth creation partnership
2. Sources of Private Equity
3. Angel Investors
4. Strategic vs. Financial investments
5. A compelling investment opportunity
6. Exit strategies
7. Valuation
8. Preparing for the investment
9. The Investor Pitch
10. Finalising the investment
11. Conclusion
Dr. McKaskill has extensive practical experience as an entrepreneur and is a member of the Brisbane and Melbourne Angel Groups and uses this hands-on knowledge to ensure that his articles are directed towards the practicing entrepreneur with highly pragmatic advice. Because of his extensive academic qualifications, he is able to relate theory to practice in a manner which brings insights into everyday problems faced by entrepreneurs.
Dr. McKaskill has published extensively across a range of topics critical to entrepreneurial success including books on venture growth, selling a business, raising angel and venture capital, angel investing and acquisition strategy.
Dr. Tom McKaskill:
Global serial entrepreneur, educator, author and angel investor, Dr McKaskill is an authority on how entrepreneurs’ start, develop and harvest their ventures. He is the world’s expert on exit strategies for high growth enterprises. His experience includes multiple start-ups in the UK and USA, raising venture capital twice, undertaking two acquisitions and strategic trade sales of three businesses.
Dr. McKaskill has qualifications in Economics, Accounting, Marketing and Manufacturing. Recently retired from the Richard Pratt Chair in Entrepreneurship at the Australian Graduate School of Entrepreneurship, Dr. McKaskill is the author of 14 books covering such topics as new venture growth, raising venture capital, selling a business, acquisitions strategy and angel investing.
www.tommckaskill.com
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