Make money with Google ads in suggest search results

Starting today, when you start typing in the search box, the suggest drop down is populated with a number of interesting things including direct links to pages, personalized results and even sponsored ads. Today Google opens the door to do something potentially much more interesting. With hyperlinks now in Suggest results, Google can also start serving ads in the results drop-down. And it’s already experimenting with it for a limited number of sponsored links.

Another nice feature new to the drop-downs is personalized results. If you use Google’s history feature, you can see sites or results that you’ve used in the past get populated at the top of the drop-down. And if those aren’t actually relevant to what you’re looking for, there’s a “Remove” link to kill them. I expect the correct ads will get a good click through since they will be the shiniest things on the main site.

How long will it be before the suggestions themselves are ranked?