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Wednesday, February 17, 2010

New Windows Phone 7 Teaser Ad

Without mentioning the iPhone explicitly, the video speaks of the current state of smartphones where the focus has been on mobile apps instead of the phone experience itself. Taking further potshot at iPhone's lack of multitasking, the VO says unlike an app experience where the user has to go "in and out" of several apps, Windows Phone 7 lets users move seamlessly through integrated hubs which pulls in all the applications that a user needs at one place. Microsoft calls this a "new beginning" for smartphone platforms.

You may check out the teaser video below:

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