How To Boost Adwords CTR By 135%

Do you have a ‘…’ in your Adwords ad copy?

If you don’t you may be missing out on a 135% boost in click through rates.

Here’s the advice hot off the press -

1. Adding the ‘…’ in the last line of your adcopy keeps people wondering what the rest of the ad has to reveal.

2. It naturally tells people that there is more information waiting behind the ad.

Often succeeding at Adwords involves more Psychology than Technology. Doesn’t that make sense?